Photography involves several overlapping interests. The photographer will often own copyright in the image, while the model has important interests in how their likeness is represented. A model release, collaboration agreement or license can define how those interests work together.
Before publishing, identify who created the photograph and whether the person supplying it has permission to do so. Confirm where the image may appear, whether commercial promotion is included, how long permission lasts and whether the image may be edited. Social media permission does not necessarily include advertising, resale or distribution to third parties.
Credits should be specific and consistent. Record the names of the model, photographer, stylist, makeup artist and any other contributor whose work is shown. If a contributor requests a particular professional name or link, keep that information with the image rather than trying to reconstruct it later.
Written agreements protect relationships because they reduce assumptions. Save releases and correspondence securely, and respond promptly when a legitimate concern is raised. This article offers general information rather than legal advice; projects with substantial commercial value or complex licensing should be reviewed by a qualified professional in the relevant jurisdiction.